Newport Realtor Dares To Inject Humor Into His Marketing

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Naturally, there’s a backlash.

If you were out and about yesterday, there’s a good chance you might have seen someone holding a cardboard sign asking for…real estate listings?

If you were us when you first saw this, you’re initial thought was “Man, I knew the winter was bad for real estate in Newport, but I didn’t realize it was that bad”, but with a bit of sarcasm and a smile at the end.

ryan hazinakis snapchatIt turned out that Keller Williams Agent Ryan Hazinakis was engaged in a little guerilla marketing. The weather was warm, so Hazinakis took $2.83 in office supplies and a cardboard box, utilized his tolerable handwriting and headed out to pound the pavement.

The stunt worked. Fifty people took Hazinakis’ business cards and he got a little Internet love on Facebook, Instagram and even Snapchat.

Of course, not everyone was thrilled with the approach. According to Hazinakis, one person thought he was mocking the homeless, apparently unaware that the cardboard sign trope, even among the actual homeless, is often an attempt at marketing humor.

Cardboard Sign

funny-man-with-cardboard-signBesides, if one wanted to mock the homeless by walking down the street carrying a sign, it should have neon lights and gold leaf.

Otherwise, I think we should be able to recognize when someone’s mocking themselves and, to a certain extent, their profession.

After all, real estate can be a sort of “self-important” profession.¬†It takes a lot of work to find humor in housing and most people aren’t looking for it there. Some, though certainly not all, realtors like to maintain that formal facade…which gets a little tougher when the other guy is playing in traffic.

One Facebook commenter, voicing the opinion of the Establishment, said, “Not sure how I feel about this. Not sure I feel our profession should be taken to this level.”

Of course, Hazinakis says that he’s been able to donate over $5000 to charity since October, so it would appear that this “level” is working out for him.

-Tristan Pinnock, Blast Realty Correspondent

Tristan's just this guy, ya know?