This Year’s Tug-On-Your-Heartstrings Christmas Ad

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Get your Kleenex ready for this Love Actually™ moment.

There’s such an emotional buildup to the holidays. We’re conditioned early on with the promise of presents and then this Pavlovian response shifts gears to romance, love and family. This gives every advertiser the opportunity to play a jewelry company, killing their audience with kindness.

We’re not sure when it started…possibly with the publishing of A Christmas Carol, but it likely existed long before that. The formula’s ultimate distillation was 2003’s Love Actually, which cranked all the sweetness and romance up to eleven. This video (SPOILER ALERT) actually plays on one of the storylines from that movie.

In reality, English is the language of globalization. The number of Europeans who don’t speak English keeps shrinking, meaning that writers have a hard a hard time finding ways to get people who don’t speak English into English-speaking surroundings. It’s a bit of a shame really, because those kinds of “misunderstandings” can make for good comedy.

Ironically enough, we in the US have plenty of immigrants who can’t speak English, meaning that comedy writers can use this mechanism for another generation at least.

Anyway, Merry Christmas.

-Tristan Pinnock, Blast Holiday Correspondent

Tristan's just this guy, ya know?