Zima Becomes A Zombie, Returns From The Dead

By  |  0 Comments

If you’ve wanted to try Zima since 2008, you’re going to get a chance.

Zima died. It died a lot later than most people might realize, but it died (except in Japan). And suddenly, it’s not so dead. Zima is becoming an undead malt beverage. We’re not sure why, but the folks at MillerCoors have taken it upon themselves to resurrect the Betamax of “malternative” beverages.

Beer Business Daily on Thursday reported that the brand is already in distributor warehouses and will “allegedly be offered for a limited time only.” A MillerCoors spokesman told Ad Age that “more news [is] coming soon” and that “if you’re one of the zillion fans who have missed Zima, the answer should be clear.”

Get it?!?! “Zillion!” “Clear!” The jingles almost write themselves.

But it’s hard to imagine this will play out well. Sure, there’s a novelty/nostalgia angle here where America’s 30- and 40-somethings can get back to their underaged drinking days, perhaps flashbacks of high school romance. But then people will actually experience the taste and they’ll get a reminder of what idiots they were back then and how much their palettes and alcoholic beverage preferences have improved in the…well, 9 years since Zima was pulled from the US market.

Then again, Smirnoff had the “Icing” game to get a whole lot of people buying their malt beverage ironically. Zima could hope for a similar marketing coup.

No word on when Zima will be on store shelves, but expect it sooner rather than later.

-Tristan Pinnock, Blast Beverage Correspondent

Tristan's just this guy, ya know?